Rocking Adidas Originals with Pharrell Williams and Rita Ora (Karim Huu Do, dir.)

By Steven Gottlieb on January 9, 2015 @ 11:03am PST | Comments (0)

adidas Originals | #OriginalSuperstar

Product Placement is so 2014. Branded content with top-notch celebs and production quality is 2015. Adidas starts it off right with this spot for their Originals line, focusing on musicians Pharrell Williams and Rita Ora, athletes David Beckham and Daniel Lillard, and those legendary three-striped Superstar sneaker that first inspired Run-D.M.C. nearly 30 years ago.

Pretty slick, especially if it's just a warm-up to what we should expect when Kanye starts to image his Yeezus x Adidas line...

Pharrell Williams, Rita Ora
,
Featured Artist
Karim Huu Do
,
Director
Caviar
,
Production Company
Johannes Leonardo, Creative Agency

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