For every Lady Gaga who successfully straddles (if not dry humps) that fine line between alternative sensibilities and pop stardom, there's countless others who fall well short of either mark. Director Sarah Chatfield — newly signed to Rockhard Films and Robin Frank Management for US representation — seems to know the formula, as indicated by a string of videos for genre bending artists Lily Allen, Lykke Li, Annie and The Noisettes. Enter this new clip for pop/r&b singer Livvi Franc, a newcomer of Barbadoian descent who seems poisitioned to be the edgier counterpoint to reigning Bajan star, Rihanna. The main themes in this stylish video for "Now I'm That Bitch" are bondage and domination. And since there's a pop angle here, all the bondage straps are colorful and expertly position to just barely obscure the naughty bits. --> watch "Now I'm That Bitch"
Livvi Franc f/ Pitbull "Now I'm That Bitch" (Jive/ZLG)
Sarah Chatfield, director | Nicole Acacio, producer | Rockhard Films, production co (US) | Robin Frank Management, rep (US) | Ketil Dietrichson, DP | Steve Escobar, editor | Dana Wald, art director | Crystal Streets, stylist
