Here's why anyone who cares about anything that has to do with music videos should give props to The Weeknd. Whereas he could have just gone safe and expected with his visuals, The Weeknd basically has gone with a different director and style for every video off Starboy: Grant Singer for "Starboy," Warren Fu for "I Feel It Coming," BRTHR for "Party Monster," Ilya Naishuller for "False Alarm," and now Canada alum Pedro Martin Calero for "Secrets."
"Secrets" is a purposeful mystery, with twisty geometries, endless starways, mirrored images and a hint of a story that runs from love to religion.
Another seemingly simple video from Bjork and director Andrew Thomas Huang, except this one clocks in at a mighty 10 minutes and was originally commissioned as a 3D piece for the singer's MOMA exhibition.
Take the movie Drive. Replace movie heartthrob Ryan Gosling with music video heartthrob Daniel Schienert — aka 1/2 of directing duo Daniels — and lose all the violence so that you can fit in way more sexiness. The result is the very short film Boy Racers, which doubles as both a kinda/sorta Metronomy video and a cautionary tale about self-manipulating men in self-driving cars.
Hell hath no fury like a furry. Directors David Wilson and Christy Karacas, of Adult Swim, presents an epic battle between lawless furry mascots and a resourceful convenience store clerk in a video so brutal that things occasionally flip to animation so as to accomodate all the gore.