2nd AC - jon c jon
steadicam - amando crespo
gaffer - mario lerma
spark - david gomez
spark - jaime massa
art director - phoebe darling
art dept asst - anna perez bosque
stylist - thomas liam davis
h&mu - patty marti
movement coach - supple nam
edit producer - alice clarke
vfx - kevin marian
conform - martin fickling
grade - matthieu toullet
colour house - MPC
colour executive producer - leianna campbell
I thought that Water Baby wanted to be something poetic and subtly surreal that gave time to the lyrics and felt like a good flowing piece of liquid like restraint. The track has a kind of honest simplicity, it also has a proper classic groove to it, so I wanted to go in with some old school, simple, stripped back dancing to match - I saw the video immediately when I heard it, that first shot of a person dancing from a frozen sky, lucidly tripping at moonlight, I’m a sucker for a beautiful image.
The force is Strong (Asian Mothers) with this one...
Amar Chadha-Patel of Tom & Amar and Strong Asian Mothers: "Our initial ideas as a band for a Hard To Find video were all over the place, with the main contender actually circling around 'Where’s Wally?'. I played Tom the single and he mentioned a reoccurring visual of us singing with expressionless faces while floating through space. It immediately sparked an interest with me and the band, and a week later he came back with a pretty bonkers treatment for a low budget video. I remember saying, 'Amazing. Can we do this?', and then him saying 'probably not'... so we did it anyway."
Tom Allen of Tom & Amar: "There is a real humour to the content that Strong Asian Mothers produce so it was great fun writing something with that storytelling lens in mind. The video pays homage to a golden era of sci-fi adventure and fantasy from our childhoods, and there’s even a cartoon section in the bridge, because well … we still love cartoons and it obviously wasn’t ambitious enough! We wanted to create an authentic feel so we tried to replicate film techniques from the 70s, building life size sets and miniature models. Strong Asian Mothers are an unsigned band so it was a massive collaborative effort made on a real shoe string with friends lending a hand in front of and behind the camera to bring it to life. And like all things S.A.M, they put their mothers in it too."
The Magic Gang's latest video directed by Zac Zacella is a purposefully stilted comedy filled with a myriad of continuity errors following a girl’s first meeting with the awkward in laws. Check it out below.
Alecia Moore aka P!nk returns with plenty of fight and beauty in what you wish was a post-apocalyptic fantasy, but is surely meant to depict the here and now.
Georgia Hudson, director: Hearing the track, it was huge, and what an incredible opportunity to work with such relevance to our climate right NOW. Dance is a real passion to me, it seemed the right way to talk about these ideas, both the societal and inter personal versions of the tracks narrative.
Dance is so inclusive, it transcends semantics and is driven by emotion and response, which just seemed a perfect sensitive way to treat it; when we cast it I was explicit that we had no roles to fill, we were seeking the people that this video was going to be about. Choreographed by Nick and AJ of the Goldenboyz, the way they translated the conceptual messages into the dancers and Alicias bodies was extraoridnary.
The diner scene is so satisfying, staggering the raw, frustrated choreography both inside and outside of our location gave a really great image and consolidated the idea of a community uprising from everywhere, that you are outside looking in at first, until you are right inside and a part of it too.
Throughout all our dancing, it is meant to be driven from the stomach, guttural, raw and screaming, like a real expression and ante up. WHAT a crew of dancers we had, each one of them irreplaceable to this video. I have so many favourite moments in this video.
This was a mad production — Steve Annis pulls no punches with his lighting list, using a helicopter as a top light was a totally unique experience that also added to the atmosphere incredibly as we created these scenes, Steve absolutely made sure that we all understood NOTHING would be as good as an actual helicopter. True. Our helicopter ops were pretty gassed to be operating using 40-80mm zoom lenses on a shot over helicopter — an industry first apparently (geek note). Seeing the helicopter chase P!nks car only 3 feet from the ground was a moment for sure.
Working with Alecia was such an immense privilege, she really knows how to hold the creatives around her — She is so inspiring and so heartfelt and authentic."
Glass Animals lead singer Dave Bayley straps himself into a human centrifuge for their latest video Agnes directed by Eoin Glaister.
Eoin Glaister, director: “Agnes is, probably, the saddest song Dave will ever write, and so this video required a sensitive approach. In searching for ways to explore the weight of grief I remembered my grandfather used to perform tests on a human centrifuge, a machine used by pilots for g-force training. There’s a scene in Moonraker where an assassin tries to kill Bond in one. Only Roger Moore faked it. Dave didn’t. Essentially it’s an extremely large bit of kit that spins around very quickly. As it does so it subjects its occupants to increased levels of g-force. The faster you go, the heavier you become. On the day Dave described this feeling as like having an elephant sat on his chest. Whilst I doubt the validity of his reference point, I am really grateful that he threw himself into this so wholeheartedly. It was physically demanding and logistically nightmarish and I’m super grateful to all the excellent people that helped make it happen. It was emotional. Appropriately so."
One More Night is an alternative coming of age story told through the eyes of an adorable Plastic Bag. What starts as an homage to cult classic American Beauty quickly takes a fun-loving u-turn into the absurd as we follow Plastic Bag's quest to find his one true love… for ONE MORE NIGHT. Also featuring a cameo from DNCE
Sônge embodies a strange alien goddess who is worshipped by the population of an industrial neon city. The goddesses' long blue underarm hair comes as the centrepiece of her power in ‘I Come From Pain’ directed by Zhang+Knight.
Another Trilogy from Agile director Eoin Glaister this time with Domino outfit All We Are! It’s a hilarious mockumentary with Part 1 ‘Human' finding us in a small village which is facing problems with a developer that’s planning to build a new motorway straight through the middle of it. The disruption causes issues with the residents until they learn to ban together in order to overcome.