Astralwerks

WATCH IT: David Guetta f/ Nicki Minaj "Turn Me On" (Sanji, dir.)

DJs are often framed as mad scientists or crazed inventors working alone in their music labs. "Turn Me On" takes that mythology and extends it with generous doses of steam punk and the classic Dr. Frankenstein story. David Guetta not only makes the track, but also creates Nicki Minaj, from vintage-y wires, gears and, of course, sass. As Doc Guetta's lifelike creation steps out into the 'real' world we discover that the normal people all have stiff mannequin faces and are not pleased that the brand new Nicki is a definite upgrade over them.

WATCH IT: Chemical Brothers "Further" (Adam Smith & Marcus Lyall, dir.)

It's not quite interactive YouTube, but this teaser to the new Chemical Brothers album Further — which will be available in both CD/DVD and an enhanced iTunes Pass edition that contains videos for every song directed by the band's long-time visual collaborators Adam Smith and Marcus Lyall — does let you choose your own adventure through a matrix of little clips. Consider it a sign of things to come... --> watch "Further" (teaser)

WATCH IT: Royksopp "This Must Be It"

Rhythm will bring about peace. It will give birth to beauty. It will move even the most primitive people, such as the post-apocalyptic troglodytes who populate this typically odd video from directors Andreas and Filip Nilsson for electronic act Royksopp featuring Karin of Fever Ray/The Knife. The hero here is Runar, a self-described "humble thinker and gambler" with the chops of a jazz drummer and enough chutzpah to don a loincloth and ride a drum-quad through the Scandinavian hinterlands, spreading a beatific message of peace and love.