There's so much magnetism here that the opening visual gambit pales in comparison to all that follows with Usher flexing, stripping, dancing, drumming and nailing an uncanny combination of vintage Al Green (circa shirtless Greatest Hits) and Michael Jackson footwork.
And to guarantee some cross-appeal, there's a parade of beautiful women with just as much a fixation on lips and tongues as you'd expect for a song about, er, kissing.
Tough to argue with this formula: Take hot producer DJ Mustard, hot new artist Tinashe, hot rapper Schoolboy Q and let director Hannah Lux Davis bring out their stylish best.
Although R. Kelly has lately been resurrected as a sort of national treasure, he's still an acquired taste that leans decidedly NSFW — so its questionable whether Nabisco marketing execs are celebrating this high profile look for Oreos?
Nobody will accuse Britney of not working (bitch) on the roll-out of this club banger. Having already been teased online, the full video is a series of dance and beauty set-ups — some in the desert, some at the lip of a body of water, some soft and delicate, and others rock hard with more than a hint of s&m.
Sure, there's the not-so-subtle placements for both her fragrance and Planet Hollywood Vegas residency (and Beats, of course), but there's nothing subtle about any of this: It's Britney back, bitch. And you should stand clear once she breaks out the whip.
Ever wonder what a girl group does after they kick their lazy guys out of the house? Its actually not that different from what guys do, except it's Vh1 instead of ESPN and there's more choreographed dance routines.
Miley Cyrus won't stop, not when she's on a roll that's taken her from the "former Hannah Montana" to undoubtedly the biggest pop star in the world in just a few months.
New video "Wrecking Ball" shattered the VEVO single day viewing record, previously set at 12.3 million views by OneDirection's "Best Song Ever" — a number which Miley and her big ball smashed in approximately 12 hours.
It's currently at 16 million views, in less than 24 hours.
With the original version now in the VEVO Certified zone of over 100 million views, there's no harm in losing views to the Director's Cut that's been newly unleashed.
This time director Diane "Diamond" Martel gets a big title credit upfront — which is more than deserved — and all the product placements have been wisely severed off like a pesky ankle monitor, but it's the other changes that should grab your interest, since A/B'ing the original and this Director's Cut can serve as a lesson in how you can cut two very different videos from the same footage.
This is sexier, more salacious and a bit sillier — for example, a Karaoke segment, which takes up a prominent position — and presents a great What If issue, where you can imagine if this cut would have generated the same response and results as the official version.