Dawn Shadforth and HURTS reunite for this very special collaboration. From Hunger Magazine, "The artful visual for “Lights” depicts a surreal late night scenario, the dark atmosphere and twisted nature of the protagonists lifted by dreamlike dance routines – a first for the band’s lead singer. It’s a mesmerising string to their bow in the lead up to the highly-anticipated third album."
It's pretty hard to pull off a "stare into the camera lens and cry" treatment. So, credit to Selena Gomez who delivers in an emotionally unguarded video that showcases a tourtured relationship with a man with Justin Bieber hair.
'Into the Blue' sees the return of the magnificent collaboration between Kylie and director Dawn Shadforth. Stylish, sophisticated and intimate, the promo shows the pop star alongside French actor Clement Sibony.
Dawn Shadforth, director:
I love working with Kylie. We go back a long way. Spinning Around was my first video for her, then Can't Get You Out Of My Head, In Your Eyes, Chocolate and Two Hearts. She is an amazing collaborator and it's always a treat and exciting to work with her. Kylie is an incredible performer, she creates magic in front of the camera, she understands direction immediately and is very intuitive, highly skilled and fearless. She seems to have be some kind of inbuilt radar telling her where the camera and the lights are without affecting her performance. Also she is up for shooting on a London streets, in January, at midnight, in not much more than a pair of tights and still be cracking jokes and having a laugh. If she is excited about creating something, that is what matters to her, and it's infectious. She makes my job easy.
All our previous videos together had been performance led, and I had wanted, for ages, to do something with Kylie that was less about dancing and performance, more about acting and emotion. I wrote the treatment for Into The Blue this way and Kylie really responded.
The idea for the video was to connect the emotion of the song with a fragmented narrative that played on the lyrics in an ambiguous way. And so we created this little story of glimpses into the world of a man and woman, a lost weekend, scenes from a film where the context is not quite clear.
I wanted to show a bit of soul, a relationship that felt authentic and intimate and a side to Kylie people were not so familiar with. I had been inspired stylistically by some early John Cassavetes films and wanted to make something with an improvisational style, a fluid camera, and with quite a pure and simple theme about love. We were both very excited to cast the fantastic French actor Clement Sibony and they got on like a house on fire, which made things really easy when it came to improvising