"Water Baby" by Tom Misch ft. Loyle Carner, Directed by Georgia Hudson is a picturesque piece with blissful choreography captured on the icy sheets of a frozen lake, featuring Tom Misch's effortlessly cool vocals to match the frigid surroundings.
I thought that Water Baby wanted to be something poetic and subtly surreal that gave time to the lyrics and felt like a good flowing piece of liquid like restraint. The track has a kind of honest simplicity, it also has a proper classic groove to it, so I wanted to go in with some old school, simple, stripped back dancing to match - I saw the video immediately when I heard it, that first shot of a person dancing from a frozen sky, lucidly tripping at moonlight, I’m a sucker for a beautiful image.
The Magic Gang's latest video directed by Zac Zacella is a purposefully stilted comedy filled with a myriad of continuity errors following a girl’s first meeting with the awkward in laws. Check it out below.
Glass Animals lead singer Dave Bayley straps himself into a human centrifuge for their latest video Agnes directed by Eoin Glaister.
Eoin Glaister, director: “Agnes is, probably, the saddest song Dave will ever write, and so this video required a sensitive approach. In searching for ways to explore the weight of grief I remembered my grandfather used to perform tests on a human centrifuge, a machine used by pilots for g-force training. There’s a scene in Moonraker where an assassin tries to kill Bond in one. Only Roger Moore faked it. Dave didn’t. Essentially it’s an extremely large bit of kit that spins around very quickly. As it does so it subjects its occupants to increased levels of g-force. The faster you go, the heavier you become. On the day Dave described this feeling as like having an elephant sat on his chest. Whilst I doubt the validity of his reference point, I am really grateful that he threw himself into this so wholeheartedly. It was physically demanding and logistically nightmarish and I’m super grateful to all the excellent people that helped make it happen. It was emotional. Appropriately so."
Another Trilogy from Agile director Eoin Glaister this time with Domino outfit All We Are! It’s a hilarious mockumentary with Part 1 ‘Human' finding us in a small village which is facing problems with a developer that’s planning to build a new motorway straight through the middle of it. The disruption causes issues with the residents until they learn to ban together in order to overcome.