If you're going to trudge into the jungle and challenge some of the most iconic film motifs ever, there's probably not a better choice than the Motion Theory creative team, which has previously tackled the high seas, candyland and way more over the course of many music videos.
Directors Grady Hall and Mark Kudsi — two independent directors at Motion Theory who collaborated on this project — took Katy Perry's "Roar" as a call to empowerment, leading the pop star on a journey from damsel in distress to queen of the jungle.
We recently chatted with the directors about everything from how.PETA recently hijacked a press cycle by questioning the treatment of the many animals in the video, and the general usage of animals in film production — claims which were rebutted by Katy in a statement and further countered in our interview — plus film inspirations, art directing nature and the truth about Junglescope.
The easy description is "Katy Perry as Queen of the Jungle," but that doesn't really capture how massive this production is. Elephants, monkeys, tigers, oh my. A lush tropical practical set — complete with waterfall — and just enough vfx magic to make things sparkle. And then there's Katy, who's got solid comedic timing and looks to remind you of Bettie Page in her jungle finest.
Plus, it was filmed in Junglescope, which I wouldn't be surprised to learn is an actual registered trademark and product from the geniuses at Motion Theory.
A great recap of the complexities involved in making director Grady Hall's "history of dance" video for Capital Cities "Safe And Sound." Lots of insights — bet you never realized the Charleston and the Kid N Play dance were so similar — and footage that takes you from initial rehearsals, to the shoot location and then the post process.