Director Dave Meyers does dystopian sci-fi in a video that seems to take place in the not-too-distant future, if not the here and now, with Justin Timberlake coming out of the dark to spread some light and plant some seeds for the rebuilding to come.
No Trolls to be found in this movie tie-in for the DreamWorks animation flick Trolls — which is indeed about those old Troll dolls that were a fad up until the '90s or so — but we do get a new Justin Timberlake song, presented by the artist himself to a studio filled with friends and fans. It's a good time track, perfect for Timberlake and his fellow Troll voice stars — including Gwen Stefani, Anna Kendrick and James Corden — to sing along with wherever they are.
Ryan Reichenfeld is name you should get used to hearing. The man's ambition might exceed his grasp, but by God, he has one hell of a grasp on what he's doing. After Justin Timberlake, Adidas and RAC came calling, a lot of people started tuning into his way of thinking. When The 405's own Elsa Bishop sat down with Ryan, she learned that music videos are only one part of the master plan...
In a way, there's likely more Michael Jackson in this video than on this posthumous "contemporized" version of a previously unreleased song. Justin Timberlake easily steps into the main role here, keeping a smile on his face and replicating some iconic moves — needs. more. moonwalk. — on some sets that also shout out various MJ video classics, like the "Bad" turnstiles and the "Beat It" pool hall. For good measure, we also get archived shots of the main man in NTSC action, plus lots of fans to dance and smile along to the groove.
The new Justin Timberlake music video isn't really a music video. And it isn't quite a documentary as much as it's the start of a social stunt with a real world component.
The story starts on January 12 when a mystery couple got engaged on the Long Island Railroad with a Justin Timberlake song as the soundtrack (played on a Beats Pill, of course). And now the search is on for this couple, with a hashtag — #haveyouseenthiscouple — posters, appearances and this video, which also features lots of interviews with families and couples about the mysterious ways of love. Know the couple? You email email@example.com, or even call a tipline.
Is this couple truly out there? Is it all just a stunt? Do they exist? Am I cynic? Does it matter?
Don't go assuming that the footage of Justin Timberlake getting dragged behind a car is a metaphor. Based on what happens between the pop star and his break-up/make-up sex partner, it's clear that she's ready to make sure he goes down for the count.
PS: In a nice twist of pop legacy — I woudn't call it a coincindence since everyone involved is too smart not to realize this angle — Timberlake's co-star is Riley Keough aka Elvis Presley's granddaughter.
This new Target x Timberlake spot directed by Marc Klasfeld is part music video, part commercial, part live shoot, part documentary and part happening. This underplay at tiny Hoboken, NJ club Maxwells caused lots of news coverage and commotion thanks to Target suddenly announcing the free show just hours before stagetime, drawing thousands in person and a whole lot more action action online...
There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.
And after a clever engagement campaign, Justin Timberlake unveils the "Take Back The Night" video. It's a celebratory clip that takes the pop star through the NYC night — a deserved victory lap for anyone who can can pack Yankee Stadium twice — leading from Uptown Baby to the electric streets of Chinatown. The overall vibe is somewhere between the opening montage for SNL, the Copacabana tracking shot from Goodfellas (that every director seems to want to recreate) and the mid-period Michael Jackson video of your choice.
There's been a cat and mouse game to every step of Justin Timberlake's 20/20 Experience, with elements either coming completely unannounced, or teased through various clues hidden throughout his web world. This new video for "Take Back The Night" is still just out-of-grasp, but you can check out an interactive map of NYC at takebacktn.justintimberlake.com, which brings you from J-Tim's [ed: Has J-Tim also lost the hyphen like his man Jay Z?] massive Yanee Stadium gigs and into behind-the-scenes of the video, with pop-up styled tidbits about shoot locations and more.
Wanna see the video? Tweet as directed and sit tight.
It's a smart roll-out, both on a micro level — the twitter gambit virtually guarantees worldwide trending — but if you zoom out you see that Timberlake and his visual/marketing partners at The Uprising Creative — who handled the website(s), the promo clips and even the videos for "Tunnel Vision" and now "Take Back The Night" — have found a way to maintain mystery and heighten expectation in the know everything right now culture of the web.