Ryan Reichenfeld is name you should get used to hearing. The man's ambition might exceed his grasp, but by God, he has one hell of a grasp on what he's doing. After Justin Timberlake, Adidas and RAC came calling, a lot of people started tuning into his way of thinking. When The 405's own Elsa Bishop sat down with Ryan, she learned that music videos are only one part of the master plan...
Don't go assuming that the footage of Justin Timberlake getting dragged behind a car is a metaphor. Based on what happens between the pop star and his break-up/make-up sex partner, it's clear that she's ready to make sure he goes down for the count.
PS: In a nice twist of pop legacy — I woudn't call it a coincindence since everyone involved is too smart not to realize this angle — Timberlake's co-star is Riley Keough aka Elvis Presley's granddaughter.
Poets: This is a video about heartbreak. Literalists: This is a video about a dude who got stabbed through the chest. Either way, the video works perfectly as you realize how hard it is to stand out in after-hours Hollywood.