The 2013 edition of "Joyride" as the latest country/hip-hop crossover gets a proper video. Big vehicles, bigger tires, pretty women... what more could you expect with a track like this?
Most videos start with a treatment, which is essentially an idea put on paper. Some treatments are incredibly detailed, some are simple. Some videos wind up looking exactly as described in the treatment, and sometimes videos morph during the production process into something much different. In this recurring segment IN TREATMENT, Doug Stern compares and contrasts the original treatments with the final videos...
The Jonas Brothers are back and are all grown up. Okay, they haven't gone the dirrty or dangerous My-Aren't-They-Adult-Now route other stars have taken, but they have arrived at the Land O' Ass Shaking. That is certainly a step toward maturity for the least 'Jersey' of NJ's musical sons.
It doesn't start out as a beautiful day — unless you think Michael Buble is used to coming home to find his wife (played by Jaime Pressly) locking-lips with professional geek and noted make-out artist Jesse Heiman. Things don't get much weirder than that, but they get a lot more chaotic in this homage to maintaining a zip-a-dee-doo-dah attitude, no matter the situation.
