SCRATCH, director: "We started with a woman that has just committed a terrible act, an action that might be the only sane thing she's done in decades - this is where the idea for the video originally came from. "Runaway" has a sort of upbeat feel but theres a dark edge, it seemed to fit perfectly.
There's no shame in mistaking I See MONSTAS "Circles" for a Liam Neeson action flick — even if it's missing a great catchphrase. Frederick Smith stars as a newly minted ex-con who returns to finds no options but heading back to a life of crime. But, the circle keeps moving and the once and current criminal is able to become a hero, at last, to his family.
Ben Murray and Ross McDowell are back with the video for man-of-the-moment Joel Compass's Forgive Me, where once again they elevate a live performance with innovative staging and effects. And this time its all about the lighting.
Following the Ben and Ross's performance-plus-projections video for Disclosure's F For You - and Ross's team-up with Sophie Muller on Katy B's Crying For No Reason promo - here the directing duo have developed a lighting schematic where they visualized how each light would react with the musicality of the track - with majestic results.
Ben & Ross, directors:
“The label had referenced our F For You promo for Disclosure and asked for something similar. They liked the way we had incorporated their branding (the face) and wanted the same for Joel.
"Joel's logo is all about a compass visual, based around some simple geometric shapes. We tried to incorporate this in the promo with not only a giant circle in which he performs, but also with our use of space and camera work within it.”