@Videostatic Ariana Grande "7 rings" (Hannah Lux Davis, dir.) https://t.co/sTnqxEHHfN 2 hours 1 min ago
@SchumanArt WATCH IT: Beautiful Machines "We Have 2 Escape" (Timothy Plain, dir.) https://t.co/J5lqrisiRG via 4 hours 56 min ago

Ryan Heffington

Beck "Colors" (Edgar Wright, dir.)

Blue and Yellow, Blue and Yellow, etc. Beck collaborates with film director Edgar Wright, actress Alison Brie, and choreographer Ryan Heffington on a video that's, yes, quite colorful and absolutely ecstatic with sharp dancing and sharper editing that lands it somewhere between Busby Berkeley and Blue/Yellow Man Group.

The full video is exclusive to Apple, so go watch it at apple.co/ColorsMusicVideo

Paul McCartney "Say Say Say" (Ryan Heffington, dir.)

Music legend Paul McCartney dusts off his his early '80s solo album Pipes Of Peace and Tug of War for re-release and rediscovery, since chances are all you remember (if you were alive and sentient at the time) from them were the massive collaborative singles and videos from the albums: "Ebony And Ivory" with Stevie Wonder, and "Say Say Say" with Michael Jackson.

One of the bonus and promotional elements for the campaign is a new version of the "Say Say Say" video — which has aged about as well as most things from the decade — that let's Sia video choreographer Ryan Heffingon unleash a dance jam across Los Angeles.

Now, if only there could be a Stepbrothers sequel, so an an '80s McCartney tribute headline the Catalina Wine Mixer...

Florence + The Machine "St. Jude" (Vincent Haycock, dir.)

A lot of things in this single-shot video are restrained compared to Flo's previous one. But this may be the calm before the storm. Director Vincent Haycock views the ongoing narrative as an interpretation of Dante's The Divine Comedy — he calls this clip "the first circle of Hell." If this is truly the start of a swarm of clips from this artist/director pairing, we may be in for a memorable journey.

Florence + The Machine "What Kind Of Man" (Vince Haycock, dir.) [NSFW]

I don't want to spoil this one for you. And I don't say that as way to get around having to explain this complex exploration of love, distrust, tragedy and rebirth.

Let's just say Florence Welch and director Vince Haycock know that in order to shock, you have to be honest and fearless. And this video is both of those, and a whole lot more.