@kevathens There are a ton of new clips - Klasfeld, Andelman, Drew Kirsch 14 hours 46 min ago
@kevathens There are a ton of new clips - Klasfeld, Andelman, Drew Kirsch 14 hours 46 min ago

Shawn Kim

OK Go "The One Moment" (Damian Kulash, dir.)

Why spend all day shooting a video when you can get what you need in 4.2 seconds. That's the trick of this latest ingenious OK Go clip, where they carefully choreographed what becomes a full, proper music video to the length of the song when displayed in super slo-mo.

How'd they do it? Luckily, frontman and video director Damian Kulash, Jr. cares to share, providing a Background Notes page breaking down the intricate plotting needed to make sure the 318 seperate "events" got captured correctly via seven highspeed cameras controlled by robotic arms. Shit, he even shares his spreadsheet to see how detailed you need to be.

Consider it a Thanksgiving treat.

Tate Stevens "Holler If You're With Me" (Phil Andelman, dir.)

Tate Stevens - Holler If You're With Me

Here's another Grammy video/commercial, but it's notable for a weather angle. A little wind storm — actually, a massive wind storm — wasn't enough to dissuade X-Factor winner Tate Stevens, director Phil Andelmanand crew. Instead they just go with the flow, literally, pushing aside the orginal bonfire treatment in favor of focusing on the windstorm that whipped through the Simi Valley location.