Sunset Edit

SG Lewis f/ Gallant "Holding Back" (John Merizalde and Pasqual Gutierrez, dir.)

Welcome to Atlanta's Cascade roller rink, where people from all walks of life take a break for a roller skating jam.

John Merizalde, director: "Growing up in Atlanta, Cascade was a place that always fascinated me. When I was a teenager, I had the experience of spending an evening at this unassuming roller skating rink on the west side. What immediately stuck out to me was the energy - the Cascade crowd was diverse, the music was electric, and the movement was contagious. I realized this wasn't just a place to skate; it was a subculture, a community. 

When I heard "Holding Back" I realized this was not only the perfect opportunity to create a memorably groovy video but also a lasting tribute for this magical place. The track has a palpable sexiness that perfectly compliments the smoothness of Cascade skaters. Beyond the surface level coolness however, we wanted to layer some moodier undertones to match the lyrics, leaving us with a hybrid narrative doc that hopefully resonates with viewers. 

If anything, I hope this video motivates some of you to get up and grab a pair of skates."

Fall Out Boy "Irresistable" (Wayne Isham, dir.)

If you're gonna parody '00s pop and especially NSync's "It's Gonna Be Me" video, then who better to make it happen than that video's original director, Wayne Isham? Also along for the ride are guest singer Demi Lovato, NSync members Joey Fatone and Chris Kirkpatrick, plus some old marionette toys of the band inspired by their "Bye Bye Bye" video (which was also directed by Isham).

Now, when do those Fall Out Boy toys hit the shelves?

Selena Gomez "Hands To Myself" (Alek Keshishian, dir.)

You might get the sense that Selena Gomez is toying with you in this sexy twisty stylish video. Is she a play-at-home sexpot pining for the movie star? Or are the two of them living in bliss and she's just missing him when he's at work? Or maybe she's just a stalker.

Whatever the case, she's got her hands full in this welcome return from director Alek Keshishian (who you should know from his groundbreaking 1991 tour documentary film Madonna: Truth Or Dare).

5 Seconds Of Summer "She's Kinda Hot" (Isaac Rentz, dir.)

5 Seconds Of Summer reinforce their stronghold on that sweetspot between pop/punk and boy band thanks to this cartoonish tale about rallying all the underdogs for a parade that would make Delta Tau Chi proud.

Isaac Rentz, director: "This is my 4th video for the band. They're always fun to work with because they have a great sense of humor but they also take the message behind their videos seriously. The band wanted to make something with a revolutionary theme that showed them sticking up for underdogs. I worked with my production designer to create a mad max-style vehicle that they would drive through the suburbs, made completely from scraps that you'd find in a neighborhood garage. It was an intense night shoot, with hundreds of extras on the Warner Brothers studio lot. I was nervous about it all coming together, but I remember the first moment we saw the band rounding the corner on that big smoking, blinking vehicle, we all knew we had found the right visual to match the song."'​

Apple Music Premieres Eminem "Phenomenal" Music Film

You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom?  The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.

update: as of October 1, 2015, the video is now up on YouTube and VEVO...