Swim Deep

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Swim Deep "Sail Away Say Goodbye" (Georgina Cammalleri, dir.)

Director Georgina Cammalleri returns to work with Swim Deep, an indie rock band from Birmingham, UK, following her music video for “To Feel Good” earlier this year. Ahead of the October release of the band’s Emerald Classics album, “Sail Away, Say Goodbye” carries all of the band’s psychedelic-tinged dream pop and tells a story of grief that is very personal to lead singer Austin Williams – the song is about the loss of his grandmother after her battle with dementia.

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Swim Deep "To My Brother" (Irrum, dir.)

Irrum, director: "The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before. I came up a concept that solely focused on an evolution of color; a giant spinning wheel that diffused colour to birds, botanics, and statues of the band themselves.