The Icelandic singer-songwriter’s mesmerizing new video, made in collaboration with Gucci’s Alessandro Michele and artist Andrew Thomas Huang premiering over on Nowness.
“The Gate is essentially a love song, but I say ‘love’ in a more transcendent way. Vulnicura was about a very personal loss, and I think this new album is about a love that’s even greater. It’s about rediscovering love—but in a spiritual way, for lack of a better word.” – Björk, Dazed magazine
"For the first release from her forthcoming new album, co-produced by Arca, Björk has teamed up with a super-troupe of contributors to create a hallucinogenic new video. Artist Andrew Thomas Huang lends his tech-savvy hand to envision a kaleidoscopic world inhabited by the singer-songwriter, who is clad in an iridescent otherworldly garment designed by Gucci’s Alessandro Michele." Nowness
Believe it or not, this Ms Mr video is one of the least weird things you'd encounter on Brooklyn's public access network, BCAT. That said, this latest visual treat directed by BRTHR is still abundantly strange. Ms Mr gives a retro-styled performance as a young viewer gets increasingly hypnotized and subsumed by what he sees on-screen, until he essentially becomes one with the TV.