Vision Ent

Arctic Monkeys "Snap Out Of It" (Focus Creeps, dir.)

There's not usually a fine line between reality and fantasy in a music video. If anything, most music videos are highly distanced from reality — unless you care to pretend that even the most mid-level artist can like like Hugh Hefner. But things are quite blurry for the lonely woman in this new Arctic Monkeys video, who finds that she's not just passively watching her favorite band on TV, but actually communicating and connecting with them as if they are actually right there with her.

PS: I'd be willing to bet that more people would be into this than 3D TV. 

Rihanna "Pour It Up" (Robyn Rihanna Fenty, dir.)

While you might be tempted to view this as Rihanna showing the young'ns how Twerking is done — all respect to Ms. Miley, of course — keep in mind that photos from this shoot first crept out in May, way before the word was enshrined in the Oxford English Dictionary.

In fact there's a huge backstory here, teased in this little Twitter back and forth between director Vincent Haycock and Rihanna:

How's the video itself? Well, it's got pasties, strippers, twerking and a whole lot of content that's probably the unsafe side of NSFW. To summarize the wise man Chazz Michael Michaels, "It's provocative." 

The Videostatic Interview: Jodeb

Jodeb is Jonathan Desbiens, a director and artist who has rocketed to the top of many music video shortlists thanks to a distinctive style that's proven to be a perfect match for EDM. It's a style that's based upon finding the harmony between two opposing forces — the exotic on-location shoots vs the weeks of VFX and animation — creating worlds grounded neither entirely in fantasy, nor reality.

And there are similarly perfect contradictions that define Jodeb — the world traveler who lives in a tiny town an hour outside Montreal, the EDM maestro with the trippy images who has never even smoked so much as a cigarette, the refined VFX wiz who is completely self-taught, and the list goes on.

We had the opportunity to chat recently and Jodeb was way more open that you might expect from somebody who prefers to be seen in a mask for his official photo.

Sebastien Ingrosso (of Swedish House Mafia) "Reload" (Jodeb, dir.)

Sebastian Ingrosso, Tommy Trash, John Martin - Reload

Don't get tricked into thinking this is a Game Of Thrones homage — I see you, Jon Snow — this latest sci-fi parable directed by Jodeb doesn't take off until our hero enters the belly of the beast and emerges right where he belongs.

Atmosphere "Ain't Nobody" (Carmela Makela, dir.)

Atmosphere - Ain't Nobody

In an ideal world, the two cold vixens in this video would become a new generation's version of the "Addicted To Love" babes. If anything, these ladies seem a lot easier to hang out with than the Palmerettes, happy to lounge and spread their legs while the boys do what boys like to do. Which is much more chaste than it sounds.