Modern Misery looks at the lack of connection, empathy and vulnerability in modern life. The video looks at the invasion of privacy, the deterioration in social skills and inability to connect on an emotional level. The idea that we have strayed from a more natural way of ‘being’.
The video for Up For Ran$om takes the aggressive and fast moving vibe of the track and juxtapositiones it against a simple, suave, classic and romantic performance. A sense of nostalgia with a modern bite. As a kid I would always watch the show Top of the Pops every Friday on BBC1. As that show no longer exists, I thought why not bring it back.
We shot the video on an old 3 tube Ikegami, a camera that was actually used on Top of the Pops. I also called upon operator; Dicky Howelett - a TOTP veteran himself to help achieve an authentic and nostalgic look.
‘Radar' follows an inquisitive kid’s search for extra-terrestrial life. Playing on the themes of decision making and radical changes to a young mentality, the video follows the relationship between Sam and his lonesome Father whilst an alien energy provokes him to question the idea of extra terrestrial existence.
"The video for 'Always' is about viewing reality through rose tinted glasses and the conciquences we face when removing them. The inspiration from this video comes from a certain fashion commercial that was everywhere when I was kid. These series of commercials only showed the glossy side of life, almost robotic in a way. I decided to turn the perfect denim commerical upside down and expose the viewer to a situation that's a much better reflection of society."
Stef & Ivo have created a interesting twist on the lyric video format; in which phrases from the song are projected and painted onto the bodies of dancers to create mesmerising and beautiful visuals. Produced by Alasdair Mitchell & Zebrafish Media.