July 2010

WATCH IT: Jason Derulo "What If" (Ethan Lader, dir.)

What if Jason Derulo could turn back time and save his fiancee from getting run over by a distracted driver? Would he still do it, even if it meant that the hands kept spinning counter-clockwise, thereby erasing their entire relationship? That's how director Ethan Lader takes what could have been a mere Superhero Soap Opera trifle into something a little more philosophic (for a pop video, at least). --> watch "What If"

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NEWS: Wild Plum Signs Director Shane Drake

Production company Wild Plum has partnered with director Shane Drake to produce his music video work. Drake, who is already signed with the company for his commercial work, will now run all his music video production through Wild Plum as well.

Tommy Labuda of Labuda Management continues to be Shane's music video rep.

Video credits for Shane Drake include:

WATCH IT: Glasses Malone f/ Cataracts "I Get Doe" (Kim Stuckswich, dir.)

Part Sonny Wortzik and part Robin Hood and part OJ Simpson in the white Bronco. Presented as a news broadcast, "I Get Doe" has rapper Glasses Malone and cohorts The Cataracs — who sing the hook — race around L.A. throwing money out to the people. He gets cornered at the end and there seems to be no escape, except it turns out that it's all a video shoot, allowing for cameos by the director Kim Stuckwisch and executive producer Jeff Panzer. --> watch "I Get Doe"

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