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All Time Low "Something's Gotta Give" (Chris Marrs Piliero, dir.)

You would think that a gig as Fry Guy at Slappy Joe's wouldn't severely crimp All Time Low singer Alex Gaskarth's ability to still be irresistible, so it shouldn't come as a huge surprise when a glance in the mirror reveals something much gnarlier as the reason why nobody wants to get close to him.

PS: Pretty sure no cats were injured in the making of this video.

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Tove Lo "Talking Body" (, dir.)

The hotel has no walls and most of the nightspots here are bathed in red light in this follow-up to Tove Lo's "Habits" breakthrough hit. There's an underlying story about her lover on the run from the law, and there's a twist, but this flowing video seems most about keeping the Swedish star firmly entrenched on the seedier side of things.

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Childish Gambino "Sober" (Hiro Murai, dir.)

It might take a bit of magic, but you can consider it guaranteed that Childish Gambino will be able to dance his way into the heart of a pretty young things... even if it's only in his stoned mind as he waits for his chicken.

One thing that's definitely for sure: CG and director Hiro Murai is basically as solid a creative music video partnership as there's ever been.

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Rocking Adidas Originals with Pharrell Williams and Rita Ora (Karim Huu Do, dir.)

Product Placement is so 2014. Branded content with top-notch celebs and production quality is 2015. Adidas starts it off right with this spot for their Originals line, focusing on musicians Pharrell Williams and Rita Ora, athletes David Beckham and Daniel Lillard, and those legendary three-striped Superstar sneaker that first inspired Run-D.M.C. nearly 30 years ago.

Pretty slick, especially if it's just a warm-up to what we should expect when Kanye starts to image his Yeezus x Adidas line...

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Sia "Elastic Heart" (Sia and Daniel Askill, dir.)

There's no way to replicate the magic that was "Chandelier," but Sia, co-director Daniel Askill and choreographer Ryan Heffington aren't looking to remake anything here. Instead, they're taking what might be the most evocative character in modern music video — Maddie Ziegler as the Dancer has more pathos and heft than most screen characters you'll come across — and building a bigger, yet still mysterious backstory with a metaphorical and/or actual cage match dance with a devastating Shia LaBeouf.