The Icelandic singer-songwriter’s mesmerizing new video, made in collaboration with Gucci’s Alessandro Michele and artist Andrew Thomas Huang premiering over on Nowness.
“The Gate is essentially a love song, but I say ‘love’ in a more transcendent way. Vulnicura was about a very personal loss, and I think this new album is about a love that’s even greater. It’s about rediscovering love—but in a spiritual way, for lack of a better word.” – Björk, Dazed magazine
"For the first release from her forthcoming new album, co-produced by Arca, Björk has teamed up with a super-troupe of contributors to create a hallucinogenic new video. Artist Andrew Thomas Huang lends his tech-savvy hand to envision a kaleidoscopic world inhabited by the singer-songwriter, who is clad in an iridescent otherworldly garment designed by Gucci’s Alessandro Michele." Nowness
Andrew Thomas Huang, director: "We wanted make a video that showcases the multiplicity of who Kelela is and who she has the potential to be. The video is essentially a grand unveiling featuring Kelela wearing different wigs and guises as she pushes through the club with her friends, ultimately revealing herself at the end of the video. The message of this video is empowerment: it's for the girls, for anyone whose heart has been trampled on and deserves to go out and feel good about themselves. It's a call to action, demanding to be taken and to be quick about it. This is the reason why we love Kelela - she's making herself vulnerable and kicking down doors in the process."[via YouTube]
Another seemingly simple video from Bjork and director Andrew Thomas Huang, except this one clocks in at a mighty 10 minutes and was originally commissioned as a 3D piece for the singer's MOMA exhibition.
This might be the most straightforward Björk video ever — but only if you disregard the fact that this is a 360 degree virtual reality clip that can also be experienced quite well in 2D via a YouTube interface.
"Family" is billed as a "moving album cover" for new release Vulnicura, as opposed to a traditional music video. That said, there's no need to downgrade your expectations: This collaboration between Bjork and Andrew Thomas Huang is as engaging and odd and beautiful as you could hope.
Who needs Swan Lake when we're about to get Black Lake?
Björk officially enters the realm of fine art — even though any music video fan already considers her atop the "music video as art" food chain — with a forthcoming retrospective at NYC's prestigous MOMA, and this video to commemorate the occasion.
Based on the preview, we're in for another doozy courtesy of director Andrew Thomas Huang, who previously worked with Bjork on the "Mutual Core" video.
Here's how they pulled off the impressive visuals in Atoms For Peace "Before Your Very Eyes" with miniatures, 3D mapping, and what was likely Thom Yorke's least comfortable shoot since they almost drowned him in "No Surprises."