A colorful, magical mystery tour through Mumbai, Delhi, and Worli Village with Coldplay and guest singer Beyoncé, plus a cameo by Bollywood star Sonam Kapoor.
Ben Mor, director: "Hymn For The Weekend is such an exuberant, life-affirming song and I wanted the visuals to compliment and heighten that tone. At the same time, I wanted to spark people’s imaginations and curiosity as they watch just a small fraction of what India has to offer."
There's several recurrent credits in the Beyonce Visual Album, but one that may have caught your attention is stylist B. Akerlund.
She caught the NY Times attention too, which weighs in with a high profile feature on Akerlund — yes, she's married to director Jonas Akerlund — who styled four of the album's 17 videos including the first clip, "Pretty Hurts." Other styling credits include Lady Gaga "Paparazzi", Britney Spears "Work Bitch" and Madonna's look for her Super Bowl halftime show.
The piece is centered on the Beyonce release — there's a slideshow of all the various looks in it — but mainly gives a great insight into the important role of the stylist in music videos and beyond.
Nobody will accuse Britney of not working (bitch) on the roll-out of this club banger. Having already been teased online, the full video is a series of dance and beauty set-ups — some in the desert, some at the lip of a body of water, some soft and delicate, and others rock hard with more than a hint of s&m.
Sure, there's the not-so-subtle placements for both her fragrance and Planet Hollywood Vegas residency (and Beats, of course), but there's nothing subtle about any of this: It's Britney back, bitch. And you should stand clear once she breaks out the whip.