Ryan Hope previously directed the Wiz Khalifa f/ The Weekend video "Remember You," and is fresh off the gorgous Alpines "Lights" video (which was one of our fave videos for January)...
A series of long, perfectly pitched tracking shots follow a woman through a factory until she feels the repercussions of something horrible that's happened to a loved one on the other side of the world.
Director Michael Maxxis cranks up another fun video for Hollerado, this time getting so trippy/silly that you'd swear these hot-air balloons were filled with nitrous oxide. So, go get happy. --> watch "Pick Me Up"
Confucius allegedly said no matter where we go, we cannot escape ourselves. 50 Cent, Eminem and Adam Levine try to to do just that in this clip from director Rich Lee. The performers are caught in a moody world of sweeping searchlights and unseen observers where they cannot leave behind the truth that is their lives. Also, from the looks of this edgy nocturnal world, the paparazzi have militarized. And perhaps Fiddy, Em and Adam need to read the truth about black heliopters. --> watch "My Life"
A countergirl gets lured into an erotic underworld from which there's no escape. Unless a future installment offer a ray of sunshine, perhaps?
Ryan Hope, director: "Working with Wiz and The Weekend was great. Its rare these days for artists to put 100% trust in your creative, but when we spoke about ideas Wiz said as long as I'd be happy to put my name on it I could do what I wanted — which I thought brave to have faith in an Englishman he's never met. We shot the video in Toronto as part of an extended narrative for the whole album."
A key component of EDM is the swelling uplift that must come with the all night binges and wild dancing. Director Christopher Sims captures the soaring positivity of David Guetta (atop an Xbox protype?) and lets Luda and Usher deliver the hedonistic party vibe.
