Holy crap. An all-star, action packed trailer for Jay Z and Beyonce first feature film coming... NEVER. So, breath a sigh of relief, since all involved surely know that this compilation of action flick cliches would be a clunker even by Hollywood crap standards.
That said: We get Beyonce at her hottest, Jay at his most badass and cast that would be the envy of any blockbuster: Sean Penn, Don Cheadle, Guillermo Diaz, Emmy Rossum, Jake Gyllenhaal, Blake Lively, Rashida Jones and Kidada Jones.
New Director Jennifer Trujillo has crafted a creepy concept-driven video for Timbaland’s new single "Know Bout Me" (featuring Drake, James Fauntleroy and Jay-Z). Trujillo, who directs via A Common Thread, used an abandoned Los Angeles hospital for the backdrop of a story of a mysterious young woman’s search for Timbalands lost book.
There's a last days of Xanadu vibe here, with Jay Z and Justin Timberlake all alone at the top of the world, surrounded by the baubles that come with great wealth and success — an effect that's further emphasized by the periodically slurred-down audio.
How do you follow-up the Harlem Shake? First, you get Jay-Z and rap producer JustBlaze on-board. And instead of inspiring a viral dance craze, you let director NABIL follow his muse to India for a mini-movie in which students of the Viswabharath Kalari Sangam martial arts school decide to teach their elders the true way of a warrior.
The admitted main influence is performance artist Marina Abromovich and her "one on one" staredown show at MOMA — documented in the HBO film Marina Abramovic: The Artist Is Present. Romanek says, "What I pitched to Jay was: 'You regularly perform to 60 or 80,000 people at a time. What if you performed for one person at a time? What if it was like Marina's piece?"
And that reminds me of one of the advantages music video, or any music performance captured on video, over the live experience: The ability to focus. To get close. To provide angles and access that's not possible in even the smallest club, and certainly not in stadiums.
The interview is full of great insights, so I recommend you check it in full, but here are some of my fave quotes from the director:
That Jay Z video shoot pulls further into focus with a preview of "Picasso Baby: A Performance Art Film" that hints the word "art" equally applies to its surrounding words — it's "performance art" and an "art film."
We'll get to see the whole thing via a big broadcast premiere, but it's not (m)TV, it's HBO — "Picasso Baby" launches exclusively on HBO next Friday, August 2 @ 11pm, immediately after Jay Z's appearance on Real Time with Bill Maher.