By Steven Gottlieb on July 13, 2015 @ 8:49am PDT |
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You knew Eminem's history with both Jimmy Iovine and Dr. Dre meant he would show up in the Apple Music launch, but did you expect his contribution to be a music video that casts him as an ass-kicking Neo-style action-adventure star? Or, for John Malkovich to have a cameo as a mysterious purveyor of noodles and wisdom? The nearly 8-minute big-budget opus starts in a hospital and ends with a helicopter leap to a rendezvous with Dr Dre — plus, instead of the usual Beats product placements, we get an integrated storyline with an Apple Watch.
update: as of October 1, 2015, the video is now up on YouTube and VEVO...
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Brandon Mendez, Art
