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Making Lyrical Lyric Videos

"As soon as we knew (Timberlake's label) was going to push out a lyric video, we proactively asked them to let us make this an event the biggest way possible... We have conversations with artists all the time. We know how popular they are. They can be down and dirty, or elaborate.

Beats By Dre, Monster, Music Videos and Money

If you've come to believe that most UMG rap/pop videos over the past few years were part of a stealth campaign to sell Beats By Dre headphones, well, duh.

Gizmodo has a fantastic article about how the cable/audio manufacter Monster came together with Beats By Dre to make lots of headphones and lots of money, only to then get left in the dust to an awful business deal. 

Worth reading and posting here for a few key reasons:

Behind The Scenes: Beyonce Halftime Show

Wondering who was responsible for those crazy elaborate video screens during the Beyonce halftime show?

Creative house ThinkBreatheLive crafted and choreographed graphics — with Beyonce's detailed input, of course — for the massive, moving LED screens that formed both the stage and backdrop for the performance, including the iconic multiple Beyonce segment that haunts your dreams stole the show.

The Postal Service Returns: The Videos

You know a band still has resonance when all it takes is putting a basic splash page with the year "2013" on it to send the internet into a tizzy.

Which is ironic, since the whole idea of using the postal service to send audio files back and forth — which is how Ben Gibbard and Jimmy Tamborello collaborated on their 2003 album — has been rendered totally archaic by the Web.